Macy’s Mother’s Day 2026 Predictions

2025 Recap (What Happened Last Year)

• Up to 50% OFF during spring/Mother’s Day promotions

• Flat 20% OFF across categories (fashion, handbags, jewelry, beauty)

• Heavy push on giftable categories (perfumes, handbags, watches, bedding)

Expected Brands on Sale (2026)

Fashion & Accessories

• Michael Kors

• Coach

• Calvin Klein

• Levi’s

Beauty & Skincare

• Estée Lauder

• Lancôme

• Clinique

• Dior Beauty

Home & Lifestyle

• Martha Stewart Collection

• Hotel Collection

• KitchenAid

👉 Macy’s focuses on premium gifting brands at discounted prices

Expected Discount Range (Macy’s 2026)

CategoryExpected Discount

Fashion & Apparel30% – 60% OFF

Handbags & Accessories25% – 50% OFF

Beauty & Skincare15% – 40% OFF

Jewelry & Watches30% – 60% OFF

Home & Bedding40% – 70% OFF